Development of a Brand Image

Development of a Brand Image Introduction What is exactly Brand Image? Brand Image is defined as the face of a business. It is how you want the market or your audience to perceive the product, brand or service. It represents what the company believes in, values, services and ideas. It can generate audience loyalty and attract customers to your business. It Includes elements like logo, design, tagline etc. Brand identity for a start-up is one of the key elements in the present time because of the number of start-ups coming up in the market. Brand Identity is considered a key element because it can make you stand out from other businesses and your competitors. Advertising Campaign Detail Beard Oil came out with their first commercial video featuring the actor, Isaiah Mustafa. Mustafa quickly became Beard Oil Guy, and the brand capitalized on with an interactive video campaign in which Mustafa was a part of and actively participated with comments on Facebook and Twitter and other social media websites including short, personalized videos. In about two days, Our brand had churned out 186 personalized and quite funny video responses that too ft Mustafa responding to fans online. According to the data, these videos saw over 12 million views, and Beard Oil gained about 30000 Facebook fans and 58,000 new Twitter followers. We were sending sending mini TV commercials back to individual. Also the consumers that were personalized, and we were rapid-fireÂÂ   doing it on a rapid-fire basis, The creator creative director at that time was and a writer for the campaign, told Beard Oil Data. No one expects to ask a lot of question and then we can consider and then be responded to. I think thats where we broke through. We find that the campaigns gained momentum with most of the your fans and followers, do everything you really can to keep all ofÂÂ   them engaged while keeping your messaging true to your brands voice and image. Our campaign name is Beard Oil, Grow beard like a man What are the takeaways from this campaign, if you ask that then The first is the way they marketed to a whole new to their new target audience. In the past, Beard Oil was advertising to the older target audience that passed on the products to the younger generation, 40-60 year old market.ÂÂ   they switched their target market After assessing market trends to users who are in the range of 18-34 year range. This is much not so easier said than done. When switching up the market,ÂÂ   target market to this extent, our company needs to completely re-vamp its strategy that includes marketing strategy. One way that Beard Oil achieved this is by using a mix of the marketing skills andÂÂ   appeals that the younger generation responds well to. These appeals being humor, wittiness and sex. You might be wondering, why would our brand actually, why would we use a male sex symbol to a product that caters to male and if their target market young men? This is mostly because the research has shown that women purchase almost 70% of all male toiletry products. By using appeals this was much easier that are both male and female friendly, the new campaign that saw an impressive response allowing this and all the video to go viral almost immediately. The next takeaway from our brand Beard Oil is that, what they did once they and after launching the campaign. After the flood of responses that came in, Beard Oil decided to actually interact with their fans in the form of questions that were from and for the Beard Oil man. Thousands of questions were asked and almost 180 video responses by the Beard Oil man were created which included a very interesting thing, a marriage proposal andÂÂ   also frequent exchanges from celebrities like Ellen DeGeneres, Hritik, Demi Moore, Alysa Milano, and others. This kind of frequent interaction that our brand had actually decided and this is what gets people talking about your brand and also a major reason for the success of this campaign. Many companies and brands assume that once they have actually created a much successful advertisement or a new campaign, that the work is actually done. Wrong. It is so important to interact with viewers (as a response and feedback also) on social media platf orms like facebook and twitter if you want to create a very long lasting reaction that people will and should remember for a long time. To sum all of this up, human beings in a short attention spans. One minute they see a great advertisement and boom the next minute its forgotten. Half of the battle is about creating the effective advertisement that they recall but maybe the most challenging step is the way that you get people to remember it. Social media is a great platform to get feedback and respond to questions, build on the previous successes, and keep the intended brand imageÂÂ   fresh and create a new idea in the minds of the consumers. Results Over the past month, sales jumped over 55 percent and in this month, they rose a total of 107 percent as per the data. Recent sales figures from MarketA also show a lift for Beard Oil Face Wash products. The disclosure ofMarketA data, which is usually not made public and only provided to companies and also, came after a report in Brandweek whichÂÂ   cited MarketA data for the products that featured in the campaign, Blue Zone, AF Body Wash. Sales for Blue Zone hit $1.8 million for the four to six week period ended with 55 percent jump over the four-week period. MarketA data shows that the other four Beard Oil Body Wash products also show a lift. Overall sales for Beard Oil Body Wash rose 105 percent for mostly that period The sales figure that and the research data even the analysis from experts said its targeted to both sexes, Its targeted to people that are involved and who are attractive or really want to be attractive. A lot of people are buying Beard Oil now and it isnt because theyre young. On the engagement in front of the results, the campaign, which was enhanced by a new real-time component that has recently been introduced earlier this month also in which Mustafa personally and individually responded to blogger, facebook and Twitter-based comments which was astonishing for the viewers about the campaign via video, is also a clear success.

Compare and contrast the presentation of oppressionin I Am Not That Ess

Compare and contrast the presentation of oppressionin I Am Not That Woman and Still I Rise. The poems I am studying are 'I Am Not That Woman' by Kishwar Naheed and 'Still I Rise' by Maya Angelou, both in the twentieth century. Both poets have based the poems on their own experiences of suppression in their different cultures and they both continue to end with feelings of hope.The poems show the different reactions and attitudes of two very different women who in similar circumstances. In 'I Am Not That Woman', the poet has been oppressed in her culture of the Asian society. By this she has been oppressed by the traditional values of the Eastern culture but especially by her father and husband. She is also trying to overcome this suppression but is not really sure where she wants to go next with her life. In 'Still I Rise', she has been suppressed by the white people of South America but she has overcome this and thinks of herself as superior to the white racists. I will begin by discussing 'I Am Not That Woman'. The main theme to the poem is set in the Asian society, Eastern culture. Although there is a new theme introduced in every verse, they all add to the main theme of oppression. The woman is in the situation of being forced into having an arranged marriage and not having any freedom because of it. The poet seems bitter towards her father and husband. She seems strong because she has got through her problems so far and is angry and resentful about the whole situation. She seems adamant to not let it happen to her for much longer. The poem has no structure and no rhyming scheme, therefore written as free verse. Each verse of the poem is directed towards a certain person in particular - her fath... ...ks around with pride and dignity, with the reference to the oil wells as her acting as if she is rich, with the imagery of her literally having oil wells in her living room. She expresses herself effectively by the repetition of the title, 'Still I Rise' in the poem, where she means she is rising above the white racists. In conclusion I like both poems equally but think that 'Still I Rise' is the more effective poem. I think this because the poet is stronger and more confident in what she has written about. The language used in 'Still I Rise' is easier to understand at first glance than 'I Am Not That Woman' which would also make people prefer 'Still I Rise' because not as much needs explaining or working out. Although I prefer the imagery in 'I Am Not That Woman' such as the 'garden' which was used early on in the poem and then mentioned again later on.

Caveman Wanderer

Mr.. Swell Press Pause Play The demagnification of technology Is truly transforming the way we take a look at things. When the first computer was invented in February of 1946, who would have known how Innovated it would have come to be. We live in an age where It is close to impossible to put your phone down. The revolution of technology is at the peak and Is constantly getting better. By the end of 2014 there will be eye glasses that make It easier to view things In a digital standpoint.Artists have transformed the world In every aspect. They have changed and inspired the world in a musical and video aspect. With that being said, Press Pause Play is a great film because it shows the opinion of artists and their take on how technology has revolutionized the world. The film also shows the contradiction between the artists as well. The demagnification of technology is showing the world how to communicate, share, and combine the works as one. Communication is the biggest key when It com es to today's world of digitization.In the time before the 20th century the way people communicated was by messengers. The mail sometimes took months to get delivered and was often times axed up and unrecognized. In our time, in order to communicate, we use our phones to do so. Nowadays, it takes seconds depending on our broadband connection to send messages. There are many diverse types of communication. People communicate through music, videos, pictures, and even personal experience. Artists can communicate through music by genre and having a feel of how it is being played.Another way is by having a connection with someone while it is being played. In addition to communicating through music, artists link through videos too. One example of videos are Youth. People have shared millions of videos through Youth and is continuously going up every day. Youth gives a chance for amateur artists to get known. This also means that there is competition now because the unprofessional artists are teaming up showing that they can converse their art lust as well as the professionals.Communication also occurs through picture. This one app on smoothness titled Mainstream has really allowed people to post pictures of just about everything. The best about that is, anyone can see it. It is an amazing way to communicate and it to get your photos viral for professionals to see it. The next aspect of the demagnification of technology Is sharing. Sharing happens In a few ways such as, video games and music. Sharing takes place through video games by gaming producers sharing their ideas with one another.For example, the game Call of Duty Modern Warfare was produced by Infinity Ward in 2007. It was an amazing game and sold millions of copies because of It. This caused another company called Tetrarch to create a series of Call of Duty. In order for the success of these two gaming companies to succeed, they need to share ideas so it can cause an 1 OFF f the biggest ways it actually tak es place is through music production. There are many programs out for public use that anyone can use. Let's say a rookie to a platform named Fruity Loops wanted to start making beats.Where would he/she get the instruments and sound kits from? This is where sharing takes place. Many artists make their own sounds and publish them on the internet. Sharing is constantly occurring and gives anyone the chance to combine technology and innovate it. This leads up to the last aspect of the demagnification of technology. The last aspect of the demagnification of technology is combination. Combination plays a role in technology because combination lets artists chain their work together and make something they never thought they could have.It allows artists to open up their minds and use all three aspects of technology; communication, sharing, and combination. Combination gives artists something to look forward to as well. They can look forward to it because there is an infinite amount of ideas and can always come up with something original and creative. So, with all this being said, how is the demagnification of technology affecting the way people create and share their work? Technology is moving the way people create ND share their work in a few ways.Artists share their work through social media and that is a huge reason on why the demagnification of technology is so advanced. Artists also create their work by using online resources and taking advantage of what the internet has to offer. One way is getting through to the audience. The world and the people are the audience. Artists are creating their work by getting an opinion of the audience. Artists run trials of their artwork and have the world try it out. Technology is constantly changing and without the use of it and the three aspects, we would have no clue on what would be going on.

Infa 610 Final Exam Solutions - 1377 Words

INFA 610 Final Exam Solutions https://hwguiders.com/downloads/infa-610-final-exam-solutions/ INFA 610 Final Exam Solutions Part 1: Short discussion, determine if each of the following questions is true or false and defend your position in a brief discussion if you think it is necessary. Write your answer, T or F, to each question in the following Answer Table. (10 questions at 1.5 points each, 15 points totally) 1. Deleting the browsing history and cookies in a computer system can be the way to completely delete the recently visited sites. 2. A Denial-of-Service attack does not require the attacker to penetrate the target’s security defenses. 3. The biggest advantage of public-key cryptography over†¦show more content†¦1. All of the above. Answer(s): 5. Choose the right statement(s): 1. On change-controlled system, you should run automatic updates to prevent security patches from introducing instability. 1. A malicious driver can potentially bypass many security controls to install malware. 1. It is critical that the operating system be kept as up to date as possible, with all critical security related patched installed. 1. The operating system planning process should consider the categories of users on the system, and the privileges they have. 1. All of the above. Answer(s): 6. Countermeasures against subdomain DNS cache poisoning include which of the following: 7. SPR 8. DNSSEC uses RRSIG and DNSKEY records 9. Firewalls 10. DNSSEC employing a chain of trust 11. All of the above. Answer(s): 7. SELinux implements different types of MAC: ________________________. 1. Role Based Access Controls and Type Enforcement, 2. Multi Level Security, 3. Multi Task Level Security, 4. User Based Access Controls and Format Enforcement 5. None of the above. Answer(s): 8. Protection of a software program that uses a unique, novel algorithm could be legally protected by: 9. A patent 10. A copyright 11. A notary 12. Ethical standards 13. All of the above. Answer(s): 9. Security threats include which of the following: 10. Hurricanes 11. Disgruntled employees 12. Unlocked doors 13. Un-patched